About us – Always Pure

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About Always Pure™

AlwaysPure™ is a luxurious, consciously created wellness brand whose mission is to deliver healthy, clean and sustainable products of the highest standards. AlwaysPure™ is not just a name or a description of our ingredient list. It was born out of our commitment to our customers and an obsession to give them nothing but the best-in-class wellness products that are natural, herbal, pure, organic and healthy.
We endeavour to be compassionate, gentle and sympathetic and to be environmentally sustainable. We consciously source ingredients from nature without any synthetics or chemicals. All our products deliver highly potent plant extracts that are known for their natural sources of vitamins, essential fatty acids and antioxidants. And the best part of it all is that we first test it and only then do we offer it to our customers. We care!!!

About Always Pure™

Our Values


We endeavour to make this world and its inhabitants a better place to live in by making a series of conscious decisions.
They include:
  • Close monitoring of the manufacturing and packaging process:

  • The ingredients, taste and origin of products
  • The look and feel and overall presentation
  • Ensure that artificial chemicals and substances are excluded
  • Our labels should carry a feel of being natural and healthy
  • Use local and natural products only
  • These help us ensure that our core values, as listed below, are truly realised:

  • Customer centricity
  • Natural and organic products
  • Environment sustainability
  • Value for money

Our Products

Natural & Pure

All ALWAYS PURE™ and partner products adhere to strict purity standards and will never contain harsh or toxic ingredients

Organically Sourced

All ALWAYS PURE™ and partner products go through a stringent process to ensure each ingredient used is natural, herbal & not synthetic

Animal Cruelty Free

Our commitment to animal welfare means that we never test on animals and our products will always be cruelty-free

Tested By & On Us

All our and our partners’ products are first tried and tested by us and on us and only then do we request you to try them

How We Define Natural

How We Define Natural

An ingredient or formulation that comprises plant, mineral, and other types of vegetation that changes only through biological and natural processes such as fermentation, distillation and cold processing.

Our Promise

Our Promise

Enriched with:-
Natural and herbal ingredients, plant-based and food-grade cold-pressed oils, distilled therapeutic-grade processes, many certified and proprietary organic ingredients.
Free from :-
Synthetic ingredients, parabens, sodium laureth sulfate, phthalates, chemicals, fillers, animal testing, petroleum.

Message from Mr. Atul Aggarwal - Co-founder

We, at AlwaysPure, aim to build a brand that symbolizes trust and care. We have created and curated our range of wellness products that will to help you live better and healthier. solve consumer problems at their core. Our mission is to become the go-to brand for reliable health and wellness products that all women and men can connect reason with. We keep quality and purity at the heart of our brand value as we understand its importance for our consumers. Which is why we always try it first before we ask you to. We hope to create a healthy world that will and add smiles and satisfaction on your faces.